Notas ao café…

NYT online será pago

Posted in notas ao café by JN on Janeiro 25, 2010

Ares, «Cagle Cartoons»

Gabriel Sherman, na New York Magazine, é portador de más notícias: o jornal The New York Times , assim como já o fazem outros como o The Wall Street Journal, prepara-se para cobrar pelos seus conteúdos online — algo que já seria de esperar. No entanto, o NYT parece querer adoptar o método utilizado pelo Financial Times, no qual os leitores podem aceder a um certo número de artigos a custo zero antes que lhes seja pedido que subscrevam o jornal. Escreve Sherman:

[…] The decision to go paid is monumental for the Times, and culminates a yearlong debate that grew contentious, people close to the talks say. In favor of a paid model were Keller and managing editor Jill Abramson. Nisenholtz and former deputy managing editor Jon Landman, who was until recently in charge of, advocated for a free site.

The argument for remaining free was based on the belief that is growing into an English-language global newspaper of record, with a vast audience — 20 million unique readers — that, Nisenholtz and others believed, would prove lucrative as web advertising matured. (The homepage, for example, has sold out on numerous occasions in the past year.) As other papers failed to survive the massive migration to the web, the Times would be the last man standing and emerge with even more readers. Going paid would capture more circulation revenue, but risk losing significant traffic and with it ad dollars. At an investor conference this fall, Nisenholtz alluded to this tension: “At the end of the day, if we don’t get this right, a lot of money falls out of the system.”


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